The ELGi #Whatsyourfinishline challenge unites thousands globally

05 Oct 2019

Coimbatore, India and Charlotte/USA October 05, 2019: Elgi Equipments (BSE: 522074 NSE: ELGIEQUIP), one of the world’s leading air-compressor manufacturers recently launched the #whatsyourfinishline challenge in a bid to promote fitness as a means to ward off lifestyle related diseases and promote cancer awareness. The challenge prompted every ELGi employee, distributor, customer, supplier and the community at large to set their own fitness goals, come together and achieve them. In a short span of 40 days, the ELGi #whatsyourfinishline challenge witnessed overwhelming adoption by over 2000 participants, located across USA, Italy, Belgium, Australia, UAE, Nepal, Bangladesh, Sri Lanka, and India. Teams comprising of ELGi employees and distributors came together, clocked over 25,000 miles and organized a variety of activities comprising running, walking, cycling, planking, swimming, skipping, yoga, squats, crunches, jogging, and mountain climbing.

Anvar Jay Varadaraj, Global Brand Leader, Elgi Equipments Limited said, “The response to the ELGi #whatsyourfinishline challenge was both overwhelming and humbling. The challenge was conceptualized with the power of connecting employees, distributors, customers and the community; bringing everyone together with a common purpose. What we witnessed is the true spirit of collaboration, which is one of our values at ELGi. We thank all the participants for their efforts and we re-emphasize our commitment to being Always Better for all our stakeholders.”

R. Jayakanthan, Director-People, Systems and Strategy, ELGi Equipments added “The #whatsyourfinishline challenge has successfully brought together thousands of our employees, every one of them unique and located across the globe. But what they all had is a common goal, a common purpose – to compete athletically, pass the finish line and win. At ELGi, with our CK2 goals, we are a purpose driven organization and in today’s competitive environment, we believe employee engagement is key. Every employee needs a purpose, one they can connect to and rally behind. It isn’t nice to have, it’s a must have.”

Speaking at the Coimbatore marathon, powered by ELGi, Ramesh Ponnusami, Executive Director, Elgi Equipments and Race Director of the Coimbatore Marathon said, “The #whatsyourfinishline challenge has been a great prelude to our participation at the Coimbatore Marathon. Galvanized by a great cause, all proceeds from the marathon support the Coimbatore Cancer Foundation in its efforts to spread cancer awareness among the masses. We are happy to be a part of this event once again to display our solidarity and willingness to increase cancer awareness and assist communities in need.”

The #whatsyourfinishline challenge will culminate with Team ELGi participating at the Coimbatore Marathon in Coimbatore, India and the Susan G. Komen's Race for the Cure®, in North America.

About ELGi

Elgi Equipments Limited is a leading air compressor manufacturer with a broad line of innovative and technologically superior compressed air systems. ELGi has earned worldwide distinction for designing sustainable solutions that help companies achieve their productivity goals and keep the cost of ownership low. ELGi offers a complete range of compressed air solutions from oil-lubricated and oil-free rotary screw compressors, oil-lubricated and oil-free reciprocating compressors and centrifugal compressors, to dryers, filters and downstream accessories. The company’s portfolio of over 400 products has found wide application across industries. For further information on the organisation and its products, please visit https://www.elgi.com/eu